NEWS RELEASE · 2nd January 2014
Northern Health is encouraging northerners to live healthier in 2014 with its A Healthier 2014: Your Year campaign. The campaign is intended to help people make healthy lifestyle changes in the new year, with an emphasis on implementing those decisions early in the year. We will feature blog posts written by NH staff on upstream health and wellness ideas; as well, we will hold an online photo caption contest.
The campaign will focus on three seasonal, weekly themes: Week 1 – New Year, New You; Week 2 – Avoiding the Winter Woes; Week 3 – Sun, Sand and Health. The three themes were targeted because they directly influence northerners during the beginning of the new year.
· Week 1 – New Year, New You concentrates on replacing old, unhealthy habits with new, healthy ones, including tobacco reduction, being active throughout the day, and eating healthier.
· Week 2 – Avoiding the Winter Woes offers tips for mental and physical well-being during a time of the year during which people struggle to stay social and active.
· Week 3 – Sun, Sand and Health provides healthy travel tips for northerners who are escaping the cold for a warmer destination or for those who are embracing the winter weather with a “stay-cation.”
During the three weeks, campaign themed blogs will be posted at blog.northernhealth.ca. The campaign will also feature a photo caption contest. Details of the contest are available below:
· Northern Health will post three photos per week on its blog at blog.northernhealth.ca, on its Facebook page, and its Twitter feed.
· Contestants are entered by responding on the Northern Health Matters blog at blog.northernhealth.ca, Facebook (facebook.com/northernhealth), or Twitter (,,,northern_health) with a healthy living related caption (please note the information will not be posted online until January 6).
· The contest will run from January 6 to January 26.
· After the contest closes, prizes will be awarded through a random draw.
Prizes worth up to $400 will be awarded between the winners to help them maintain healthy habits in 2014.