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NEWS RELEASE · 19th August 2010
World Fishing Network
August 18, 2010 Winning Community Receives $25,000 Donation and a 30-Minute TV Show About Their Town on WFN

TORONTO, August 18, 2010 - Passionate anglers from more than 160 different towns and cities across Canada heeded the call of WFN: World Fishing Network, by nominating their favorite fishing area in the hope of staking their claim to $25,000 prize and the title of WFN's Ultimate Fishing Town. The nomination period in the search for WFN's Ultimate Fishing Town has officially ended and the first round of public voting begins today at www.wfn.tv/fishingtown.

"The race is now officially on to find Canada's ultimate place to fish," said Mark Rubinstein, President and CEO of World Fishing Network. "From Kitimat, BC, to Pesable, PEI, over 160 communities have raised the rod to win. It's now in the hands of Canadians to vote for their favourite fishing community."
Let the voting begin.

The first round of public voting continues through September 1, 2010. At the end of this voting period, 10 towns will make it to the final round. Voting on the ten finalists will be held from September 7-28. On October 4, WFN's Ultimate Fishing Town winner will be announced.

The winning community will receive a $25,000 donation to be used towards fishing-related cause(s) and have a 30-minute feature show about fishing in their town air on WFN. There is also over $7,500 in additional prizes.


Customized promotional tools made available to nominated towns.

To help communities promote their towns, WFN has created easy to use applications that allow users to customize posters and web banners with ease. By visiting the "Promote Your Entry" section of www.wfn.tv/fishingtown, people can print posters that feature the name of their town and unique URL. Personalized web banners including embedded codes for one-click voting are available as well. The site also offers icons for download that can be used on various social communication tools such as MSN, Yahoo, Twitter, Facebook, BBM and more.

Additionally, to support this initiative, the following TV providers are participating in the promotion: Access Communications - ch.262; Cogeco Cable - ch.120; Eastlink: BC Sunshine Coast & Delta - ch. 299, Ontario Southwestern - ch. 130, Ontario Goderich & Clinton - ch. 106, and Ontario Sudbury & Timmins - ch. 518; Novus Entertainment - ch.235; Rogers Personal TV - ch. 426; and Westman Cable - ch.173. Rogers Personal TV is also offering exclusive content online at rogersondemand.com.

WFN is available nationwide. Check www.wfn.tv/subscribe for a complete list of TV providers and channel numbers.

About WFN: World Fishing Network

Like millions of anglers across the continent, WFN is committed to supporting important conservation issues and groups that are fighting to preserve North America's waterways and fisheries. WFN is also dedicated to using its resources and powerful media platform to help grow the sport by promoting and championing groups and organizations that are helping to inspire a new generation of anglers to appreciate and respect the world's natural wonders.

WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's wide-ranging programming lineup includes primetime theme nights, regional bureaus from across the nation, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world's top anglers, the network also delivers a weekly news program, WFN News, and the schedule includes a variety of exclusive lifestyle shows including Hookin' up with Mariko Izumi. WFN also delivers the beauty of fishing in stunning High Definition with WFN HD, a separate network that delivers 100 percent High Definition programming 24/7.

Originally launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors. For more information, visit http://www.WFN.TV.