NEWS RELEASE · 5th August 2010
Canadian Red Cross
Walmart kicks off campaign to raise $2.6 million for the Canadian Red Cross; 248,500 is British Columbia and Yukon’s Fundraising Goal
We like to think “it won’t happen to me”, but 23,018 Canadians needed disaster assistance from the Canadian Red Cross last year. From an extreme heat wave that impacts individuals to a flood that suddenly forces a community to evacuate with few possessions, the impact of a disaster can be devastating. Red Cross is there to help – but we can’t do it alone. That’s why fundraisers like our annual Walmart campaign are so important.
Walmart Canada is gearing up for a cross-country campaign to raise much-needed funds for local Canadian Red Cross disaster response activities. The campaign will run in Walmart stores across the country from August 5 to 31, with an ambitious goal of $2.6 million.
“Funds raised will help the Canadian Red Cross be prepared to provide assistance within hours of a disaster,” says Sharan Dhillon, Fund Development Coordinator of the Canadian Red Cross. “We’re very excited to work with Walmart during this annual fundraising campaign, and know that Walmart shoppers will get behind the Canadian Red Cross.”
Supporting the Red Cross is easy. At the Walmart checkout, the Walmart associate will give customers the opportunity to make a donation to support the work of Canadian Red Cross in their community. With the donation, customers have the option to post a Red Cross card to the wall, with their first name on it.
Walmart Canada operates a growing network of 320 outlets nationwide, serving more than one million Canadians daily. With 80,000 associates, the company is Canada's fourth largest employer. Walmart Canada has one of the of the largest and strongest community involvement programs in Canada. In 2009, the company raised and donated $20 million or $384,000 weekly, to support more than one thousand charities and organizations in need.