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NEWS RELEASE · 11th June 2010
M. of Tourism, Culture & Arts
The summer driving and holiday season is almost here and the Ministry of Tourism, Culture and the Arts has enhanced online functionality on the HelloBC website by increasing the interactive options for maps to help visitors enjoy some of British Columbia's most spectacular driving routes.

"From a week-long trip along the historic Alaska highway or a tour of B.C.'s many hot springs, to a few hours in Armstrong farm country or a half-day tour of wine country in Oliver, our interactive driving maps offer something of interest for everyone," said Kevin Krueger Minister of Tourism, Culture and the Arts. "Dozens of great B.C. driving routes are featured including circle tours and scenic drives involving more than 100 B.C. communities."

There is strong interest in driving holidays among tourists considering vacationing in British Columbia. Fully 42 per cent of all inquiries to HelloBC regarding B.C. holidays indicated an interest in driving vacations.

Using the interactive maps - which include descriptions of route highlights, photos and videos - tourists are able to get an overview of many of B.C.'s most scenic driving routes. They are able to explore each route in detail and the interactive maps feature turn-by-turn driving instruction that can be printed or downloaded.

Another valuable tool for driving holiday travellers is the Near Me BC iPhone application introduced last year on HelloBC. The application can determine a visitor's location and present the attractions, hotels and restaurants that are nearby. Vital details - such as description, map, telephone number, address - are all available for more than 4,000 tourism businesses throughout the province. Over 20,000 users have downloaded the application since its launch.

"The new features on the HelloBC website will help get an increasing number of tourists travelling beyond the major cities and throughout British Columbia," said Stuart McLaughlin, chair of the Minister's Council on Tourism and president of Grouse Mountain Resorts. "They offer exciting new ways to discover more of the amazing tourism opportunities our province has to offer."

For more information on the interactive maps, iPhone application and travelling through B.C., visit: HelloBC.com.