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NEWS RELEASE · 1st April 2010
M. of Healthy Living & Sport
British Columbia legislators showed today that cancer knows no boundaries, as they joined the fight against cancer by wearing the badge of courage - the new daffodil pin.

To help build the momentum across B.C., the society, together with the Province of British Columbia, has officially declared April as Daffodil Month, and April 9 specifically as Daffodil Day.

"Everyone has been touched by cancer and many British Columbians have been directly affected," says Ida Chong, Minister of Healthy Living and Sport. "Today, all MLAs are rallying to raise awareness that healthy living can help prevent cancer before it starts. We are encouraging every British Columbian to join the fight against cancer and to show those fighting cancer they are not alone."

The daffodil pin campaign encourages British Columbians to unite behind those with cancer by donating and wearing an iconic yellow daffodil pin on April 9. The pilot daffodil campaign is being launched in B.C. and is expected to launch nationally next year. Donations from every pin will be dedicated to supporting people living with cancer, funding research and preventing cancer before it starts.

"Every three minutes another person is called to fight cancer, and in B.C. alone, more than 20,000 will be diagnosed with cancer this year," says Barbara Kaminsky, CEO of the Canadian Cancer Society, BC and Yukon. "We want them to know that they are not alone. The society is there to support them on their journey, and so can every British Columbian."

The Canadian Cancer Society is the largest charitable funder of cancer research in Canada, investing through public support, on average, $48 million in cancer research each year. For more information about cancer, visit the society's website www.cancer.ca. For a full listing of locations where daffodil pins can be found, visit: www.daffodilday.ca